http://www.builtbylisa.tv buitbylisa.tv Mon, 11 Mar 2013 22:01:56 +0000 http://www.builtbylisa.tv en http://www.builtbylisa.tv/Top-of-the-Lake-Series-Launch-Campaign http://www.builtbylisa.tv/following/builtbylisa.tv/Top-of-the-Lake-Series-Launch-Campaign Mon, 11 Mar 2013 22:01:56 +0000 buitbylisa.tv 5144359 This year, Sundance Channel enters the original scripted drama market with a splash (literally) with TOP OF THE LAKE. Written and directed by Academy Award winner Jane Campion, and starring Elisabeth Moss, Holly Hunter and Peter Mullan, TOTL is a gripping crime drama that sticks with you weeks after you've watched it. It's a thrill to watch and to have worked on. "Sundance on Set: Top of the Lake" - Featurette (4:00) This was one of the largest campaigns the Sundance Channel On-Air team has thus far undertaken, so my colleague Jim McMahon and I split up the work. He produced the beautifully lyrical image and launch promos for the series while I focused on short-form programming and episodics. This year, Sundance Channel enters the original scripted drama market with a splash (literally) with TOP OF THE LAKE. Written and directed by Academy Award winner... http://www.builtbylisa.tv/SUNrated-Extra http://www.builtbylisa.tv/following/builtbylisa.tv/SUNrated-Extra Mon, 11 Feb 2013 02:19:49 +0000 buitbylisa.tv 4959354 Looking for new ways to create sponsorship opportunities on air, I developed SUNrated Extra, a sales vehicle in which Sundance Channel "rates" three features of a product or service in a 30-second promo format. Instead of using point values or star ratings, SUNrated Extra turns a product's key selling points into ratings acronyms that sing the product's praises in Sundance Channel's unique voice. The result is Sundance Channel's version of the Good Housekeeping Seal of Approval; viewers trust the Sundance Channel brand, and SUNrated Extra extends that trust to the featured product. SUNrated Extra incorporates a brand's existing video assets -- commercials, product demonstrations, or movie trailers, for example -- re-purposing the creative to maximize their original spend. Here are the prototype I originally created to sell my boss and our ad sales team on the concept, and the first SUNrated Extra that was sold in. "Xbox with Kinect" - Prototype (:30) "Trouble With The Curve" - Branded Entertainment (:30) Looking for new ways to create sponsorship opportunities on air, I developed SUNrated Extra, a sales vehicle in which Sundance Channel "rates" three features of a... http://www.builtbylisa.tv/Oscars-Film-Stunt http://www.builtbylisa.tv/following/builtbylisa.tv/Oscars-Film-Stunt Mon, 11 Feb 2013 01:11:53 +0000 buitbylisa.tv 3893458 Every February, Sundance Channel celebrates the Academy Awards with a run of Oscar-winning or nominated films. Since February is also Full Frontal Fashion month on our air, I used fashion as the jumping off point for these two promos. "Oscar Party" - Promo (:30) "Red Carpet Films" - Promo (:30) Built by: Lisa Esselstein Edited by: Paulo Carrillo Designed by: Ed Benitez Built for: Sundance Channel Every February, Sundance Channel celebrates the Academy Awards with a run of Oscar-winning or nominated films. Since February is also Full Frontal Fashion month on... http://www.builtbylisa.tv/Girls-Who-Like-Boys-Who-Like-Boys-Campaign http://www.builtbylisa.tv/following/builtbylisa.tv/Girls-Who-Like-Boys-Who-Like-Boys-Campaign Wed, 06 Feb 2013 00:59:51 +0000 buitbylisa.tv 2472980 In 2011, I ran the on-air campaign for season 2 of Sundance Channel's hit reality series, GIRLS WHO LIKE BOYS WHO LIKE BOYS. The project called for over 50 different elements to launch and sustain the 12-episode run. I oversaw both in-house editorial and external production companies for the campaign. Here are some of those pieces. "Kristin & Peter" - Cast Profile (:45) "Gay Marriage" - Cast Profile (:45) "201" - Episodic (:30) I noticed Brent had a catch phrase, and it was ripe for the promo-ing. "Cute" - Promo (:15) "GirlsFest" - Promo (:30) Built by: Lisa Esselstein Cast Profiles Shot & Edited by: Pickerel Pie Promos Edited by: Cindy Thoennessen Built for: Sundance Channel In 2011, I ran the on-air campaign for season 2 of Sundance Channel's hit reality series, GIRLS WHO LIKE BOYS WHO LIKE BOYS. The project called for over 50... http://www.builtbylisa.tv/Grey-Goose-Beyond-the-Bar http://www.builtbylisa.tv/following/builtbylisa.tv/Grey-Goose-Beyond-the-Bar Sun, 03 Feb 2013 11:49:38 +0000 buitbylisa.tv 3887887 To celebrate the launch of GREY GOOSE® Cherry Noir, ten brand ambarssadors from around the country tell personal stories about life BEYOND THE BAR while making signature cocktails created specifically for the occasion. Working with Max Curious Productions, we scripted these videos based on the bartenders' own stories, then flew the mix masters to New York City to shoot them on 4 custom-built sets. Here are a few faves of the 20 we produced. "Gadgets" - Vignette (:60) "Style 101" - Vignette (:60) "Food & Drink" - Vignette (:60) "Holiday Cheer" - Vignette (:60) Behind the Bar <img src="http://payload79.cargocollective.com/1/4/145671/3887887/IMG_2859.JPG" width="640" height="480" width_o="640" height_o="480" src_o="http://payload79.cargocollective.com/1/4/145671/3887887/IMG_2859_o.JPG" data-mid="26235702" caption="before the bars" border="0" align="left"/> <img src="http://payload79.cargocollective.com/1/4/145671/3887887/IMG_2938.JPG" width="640" height="853" width_o="640" height_o="853" src_o="http://payload79.cargocollective.com/1/4/145671/3887887/IMG_2938_o.JPG" data-mid="26235712" caption="mix master one" border="0" align="left"/> <img src="http://payload79.cargocollective.com/1/4/145671/3887887/IMG_2949.JPG" width="640" height="853" width_o="640" height_o="853" src_o="http://payload79.cargocollective.com/1/4/145671/3887887/IMG_2949_o.JPG" data-mid="26235718" caption="business up top, party down below" border="0" align="left"/> <img src="http://payload79.cargocollective.com/1/4/145671/3887887/IMG_2952.JPG" width="640" height="480" width_o="640" height_o="480" src_o="http://payload79.cargocollective.com/1/4/145671/3887887/IMG_2952_o.JPG" data-mid="26235721" caption="props" border="0" align="left"/> <img src="http://payload79.cargocollective.com/1/4/145671/3887887/IMG_2955.JPG" width="640" height="853" width_o="640" height_o="853" src_o="http://payload79.cargocollective.com/1/4/145671/3887887/IMG_2955_o.JPG" data-mid="26235728" caption="more props" border="0" align="left"/> <img src="http://payload79.cargocollective.com/1/4/145671/3887887/IMG_2960.JPG" width="640" height="853" width_o="640" height_o="853" src_o="http://payload79.cargocollective.com/1/4/145671/3887887/IMG_2960_o.JPG" data-mid="26235733" caption="getting into the holiday spirits" border="0" align="left"/> <img src="http://payload79.cargocollective.com/1/4/145671/3887887/IMG_2981.JPG" width="640" height="480" width_o="640" height_o="480" src_o="http://payload79.cargocollective.com/1/4/145671/3887887/IMG_2981_o.JPG" data-mid="26235737" caption="2001 a space bardyssey" border="0" align="left"/> <img src="http://payload79.cargocollective.com/1/4/145671/3887887/IMG_3028.JPG" width="640" height="480" width_o="640" height_o="480" src_o="http://payload79.cargocollective.com/1/4/145671/3887887/IMG_3028_o.JPG" data-mid="26235744" caption="ice ice baby" border="0" align="left"/> <img src="http://payload79.cargocollective.com/1/4/145671/3887887/IMG_3038.JPG" width="640" height="853" width_o="640" height_o="853" src_o="http://payload79.cargocollective.com/1/4/145671/3887887/IMG_3038_o.JPG" data-mid="26235753" caption="leftovers" border="0" align="left"/> Built by: Lisa Esselstein Directed by: Chris Soucey Shot & Edited by: Max Curious Productions Designed by: Ed Benitez Built for: Grey Goose Entertainment & Sundance Channel To celebrate the launch of GREY GOOSE® Cherry Noir, ten brand ambarssadors from around the country tell personal stories about life BEYOND THE BAR while making... http://www.builtbylisa.tv/Sundance-Film-Festival-Journey-to-the-Festival http://www.builtbylisa.tv/following/builtbylisa.tv/Sundance-Film-Festival-Journey-to-the-Festival Sun, 03 Feb 2013 00:46:50 +0000 buitbylisa.tv 4902554 Every journey to the Sundance Film Festival is unique, whether it is a filmmaker’s first fest or 27th. "Journey to the Festival" puts you inside that experience with two directors from the time they learn their films have been accepted through their movie premieres. Pairing interview and verité footage in a lively, unscripted format, the result is a candid look inside two very memorable nights. "James Ponsoldt" - Vignette (2:00) "Francesca Gregorini" - Vignette (2:00) Built by: Lisa Esselstein Edited by: Chris Molinaro & Matt Huard Designed by: Ed Benitez Built for: Sundance Channel Every journey to the Sundance Film Festival is unique, whether it is a filmmaker’s first fest or 27th. "Journey to the Festival" puts you inside that experience... http://www.builtbylisa.tv/Sundance-Film-Festival-SUNguided-Park-City http://www.builtbylisa.tv/following/builtbylisa.tv/Sundance-Film-Festival-SUNguided-Park-City Sun, 03 Feb 2013 00:17:14 +0000 buitbylisa.tv 4903331 UCB's Nate Dern and I spent a day running around Park City, scoping out great things to do around town when not festivaling. This is the first in a new interstitial travel series for Sundance Channel. "SUNguided: Park City" - Vignette (:60) UCB's Nate Dern and I spent a day running around Park City, scoping out great things to do around town when not festivaling. This is the first in a new interstitial... http://www.builtbylisa.tv/It-Gets-Better-Project-Joe-Zee http://www.builtbylisa.tv/following/builtbylisa.tv/It-Gets-Better-Project-Joe-Zee Sat, 02 Feb 2013 21:56:43 +0000 buitbylisa.tv 2145607 Sundance Channel partnered with Dan Savage's influential It Gets Better Project during New York Fashion Week in September of 2011 to take a stand against bullying. I'm proud to have played a small part in helping Joe Zee share his story. Does this mean I've won an Emmy now? "Joe Zee" - PSA (:45) Built by: Lisa Esselstein Edited by: Kathleen McGoldrick Designed by: Ed Benitez Built for: Sundance Channel Sundance Channel partnered with Dan Savage's influential It Gets Better Project during New York Fashion Week in September of 2011 to take a stand against bullying. ... http://www.builtbylisa.tv/The-Princess-Bride-A-Thon-Campaign http://www.builtbylisa.tv/following/builtbylisa.tv/The-Princess-Bride-A-Thon-Campaign Sat, 02 Feb 2013 16:50:44 +0000 buitbylisa.tv 4630483 For Sundance Channel's Christmas Day marathon of THE PRINCESS BRIDE, we wanted to celebrate the film's high quotability quotient with a series of spots. Cast primarily with strangers, plus a few dead ringers, and shot on the holiday decked streets of midtown Manhattan, this campaign was a merry & bright way to ring out 2012. "As You Wish" - Promo (:60) "As You Wish" - Promo (:30) "Remix" - Promo (:30) THE PRINCESS BRIDE gets the Antoine Dodson treatment. Billboards (11 x :05) We created 11 custom billboards to air during the marathon. Each billboard aired once. Once. It's possible we went a little overboard, but with material this rich, it's easy to get carried away. Built by: Lisa Esselstein Shot by: Max Curious Productions Edited by: Chris Molinaro & Kat McGoldrick Designed by: Ed Benitez Built for: Sundance Channel For Sundance Channel's Christmas Day marathon of THE PRINCESS BRIDE, we wanted to celebrate the film's high quotability quotient with a series of spots. Cast... http://www.builtbylisa.tv/Robert-Redford-Presents-Campaign http://www.builtbylisa.tv/following/builtbylisa.tv/Robert-Redford-Presents-Campaign Fri, 27 Jul 2012 15:13:47 +0000 buitbylisa.tv 3823862 Robert Redford launched Sundance Channel in 1996, but it wasn't until 2012 that he hosted a series on the channel he founded. So I felt lucky to oversee the launch campaign for ROBERT REDFORD PRESENTS, including post-production of the launch promo, episodics and Redford's hosted intros, a few of which are below. "In Redford's Words" - Series Launch Promo (:30) "Blue Velvet" - Intro (:60) "The Crucible" - Promo (:30) "Domino" - Promo (:30) Built by: Lisa Esselstein Live Action by: Pickerel Pie Designed by: Ed Benitez Built for: Sundance Channel Robert Redford launched Sundance Channel in 1996, but it wasn't until 2012 that he hosted a series on the channel he founded. So I felt lucky to oversee the launch...